The Curse of the Bambino was a superstition cited, often jokingly, as a reason for the failure of the Boston Red Sox baseball team to win the World Series in the 86 year period from 1918 until 2004. The curse was said to have begun after the Red Sox sold Babe Ruth, to the New York Yankees. The flip side of the curse was New York's success—after the sale, the once-lackluster Yankees became one of the most successful franchises in North American professional sports.
Talk of the curse as an ongoing phenomenon ended in 2004, when the Red Sox came back from an 0-3 deficit to beat the Yankees in the 2004 American League Championship Series and then went on to sweep the St. Louis Cardinals to win the 2004 World Series.
It was such a part of Boston culture that when a road sign on the city's much-used Storrow Drive was vandalized from "Reverse Curve" to "Reverse The Curse", officials left it in place until after the Red Sox won the Series.
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